Move Into 2023 With A Purpose

2022 is over as far as I am concerned, but before we fully leave it in the dust, here is a journaling exercise about 2023 to bridge the gap. If you answer each of these questions (as briefly or fully as you would like), you will enter 2023 with more clarity, direction, and, most importantly, perspective.

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Launching to Crickets: Why Your Launch Failed and What to Do Now

If you are running an online business, I am willing to bet that you have had at least one launch fail. We all have. You tease it on your insta weeks in advance. You offer value and freebies in advance of your big offer. Then, with gifs of confetti in tow, you open wide the doors to your membership/course/program/app AAANNNNDDDDD….

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Here's What I Can Do For You

I have an interview coming out soon with an amazing woman who is a sales consultant. In the few minutes before we started our interview, she and I had a great chat about the frustration that comes when you know you can help someone, you know you can give them that thing they so desperately desire, but they won’t buy. Because in short, if you don’t buy you don’t give me the permission to help you and you don’t put in the investment that will cause your life or your business to change. In short, you don’t get to see what I can do. 

I’m not all that unique. I live in a normal brick apartment building. I have a husband and a daughter and a cat. I wear yoga pants when I know full well I’m not going to do yoga.  I wrongly believe that I am an above average driver. Pretty standard stuff. AND YET… the things I can do for you, for your business, for your future, are anything but standard. 

  • I can take your 80 hour week of pouring your blood into your business and streamline it into 40 hours that feeds your soul.

  • I can take the critical moment when you decide to go for it and intentionally design a business that fits you from the very beginning. 

  • I can take “barely getting by” and turn it into “profitable and scaled”.

  • I can take your personal roadblocks, hang-ups, and limiting beliefs and turn them into the fuel that feeds your personal and professional growth. 

  • I can take a look under the hood and diagnose where in your business you need to be focusing to build towards your goals

  • I can take a caricature of success that you have borrowed from society and replace it with a tailored, tangible, totally personal vision for your future and what impact and freedom would mean to you.

  • I can take “oh shit what’s next” and change it into “I know what to do next to get to where I want to go”

  • I can give you back your time, your freedom, your power to impact the world.

  • I can help you to create a business that allows you to live a life that is good, enjoyable, and healthy while creating an impact through your work that leaves a lasting legacy.

I am not all that special. I live in a normal apartment, drive a normal car. I don’t have (or want) a private jet or designer purse. But where I live and what I have don’t matter. I’m not here to woo you with the false credibility that Stuff provides. It is what I can do that matters. It is what I have done that matters. 

You don’t have to take my word for it, read testimonials from my clients on my website and in the app.

Whether you are just starting out in business or a seasoned veteran wanting your business to work better so that you can work less, I can help you with that. 

You Have The Power

There are two types of people, or rather, people can be put into one of two categories. In one group, there are the people who primarily believe that things happen to them, that their fate is inherently out of their control, that luck, circumstance, and the actions of others dictate the way their life is going to play out. In contrast, an individual with an internal locus of control believes that they have the agency, that it is their actions and decisions that change their life. Essentially, those with an internal locus of control believe that they have the power to drive their own destiny. We all exist on a spectrum of how much weight we put on each perspective.

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The Secret to Getting Over Sales Aversions

Nearly every person I talk to “hates sales.” There is this icky sticky feeling in the pit of your stomach when you actually have to ask someone to pay you for the product you worked so hard to develop. You need to stop feeling like a sleazebag whenever you start to head towards the selling part of the equation. Really, you do. Your business cannot flourish until you get over your sales aversion. You are, literally, preventing yourself from helping the people you have chosen to serve. 

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8 Reasons No One Reached Out After Your Last Networking Event

You spent all day on a Tuesday schlepping yourself from a mediocre-coffee-place to a slightly-too-cold-conference-room to your 7th favorite casual happy hour spot and back home. You now have 23 new business cards and 10 pages of notes on all the “great” connections you made. A day of networking well done, and yet three days later you still have heard from absolutely no one. No referrals, no “let’s get coffee,” and certainly no “I’m interested in working with you.” Before you get angry at all those people who didn’t reach out to you, let’s take a look at what mistakes you might be making.

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Undoing the Overwhelming To-Do List

Some days The List is longer than the day.

We all have our moments (or months) when our to-do list gets too long, too big, too scary we begin to take on the qualities of a squirrel halfway across the street. Frozen in the headlights halfway in between two tasks (or 4 you are trying to multitask) is not the way to be productive. Screw productivity, it’s no way to be happy.

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Remember That You Love Your Business

I have a signature piece of marriage advice that I give when my friends get married. "Remember that you are in love. Remember that you are in love and act like it." Too often people get married and then stop acting like they are in love. They stop holding doors, flirting, staring lovingly, dating, and sometimes even being nice to each other. No wonder people fall out of love when they stopped acting like they were in love a long time ago. I am not sharing this for the marriage advice though, but rather because this is also great advice when you own your own business.

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No One Is Coming to Save You

Those first years in business, when I created this business because I had bills to pay and couldn’t find a job that would meet my requirements, I let myself entertain a backup plan. I let myself try this whole business thing out while I waited for the dream job to appear. I entertained working for a big fancy museum, I built relationships with environmentally revolutionary startups, I let other opportunities distract me from the work in front of me, from the mission I am carrying out, from the vision of all I will build with this business.

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What Do You Think It Will Cost?

Our society has taught us that success will cost you.

Our society perpetuates this stereotype… thank you Elon Musk thank you Steve Jobs…. that the people who are successful do so at a great personal cost; that they sacrifice their marriages, they sacrifice being good parents, they sacrifice their friendships all on the altar of pursuing ultimate success and that if you do want to be successful it’s gonna cost you.

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