Nearly every person I talk to “hates sales.” There is this icky sticky feeling in the pit of your stomach when you actually have to ask someone to pay you for the product you worked so hard to develop. You need to stop feeling like a sleazebag whenever you start to head towards the selling part of the equation. Really, you do. Your business cannot flourish until you get over your sales aversion. You are, literally, preventing yourself from helping the people you have chosen to serve.