Launching to Crickets: Why Your Launch Failed and What to Do Now

If you are running an online business, I am willing to bet that you have had at least one launch fail. We all have. You tease it on your insta weeks in advance. You offer value and freebies in advance of your big offer. Then, with gifs of confetti in tow, you open wide the doors to your membership/course/program/app AAANNNNDDDDD….

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The Secret to Getting Over Sales Aversions

Nearly every person I talk to “hates sales.” There is this icky sticky feeling in the pit of your stomach when you actually have to ask someone to pay you for the product you worked so hard to develop. You need to stop feeling like a sleazebag whenever you start to head towards the selling part of the equation. Really, you do. Your business cannot flourish until you get over your sales aversion. You are, literally, preventing yourself from helping the people you have chosen to serve. 

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8 Reasons No One Reached Out After Your Last Networking Event

You spent all day on a Tuesday schlepping yourself from a mediocre-coffee-place to a slightly-too-cold-conference-room to your 7th favorite casual happy hour spot and back home. You now have 23 new business cards and 10 pages of notes on all the “great” connections you made. A day of networking well done, and yet three days later you still have heard from absolutely no one. No referrals, no “let’s get coffee,” and certainly no “I’m interested in working with you.” Before you get angry at all those people who didn’t reach out to you, let’s take a look at what mistakes you might be making.

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Remember That You Love Your Business

I have a signature piece of marriage advice that I give when my friends get married. "Remember that you are in love. Remember that you are in love and act like it." Too often people get married and then stop acting like they are in love. They stop holding doors, flirting, staring lovingly, dating, and sometimes even being nice to each other. No wonder people fall out of love when they stopped acting like they were in love a long time ago. I am not sharing this for the marriage advice though, but rather because this is also great advice when you own your own business.

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The Many Ways We Launch as Business Owners

Every time NASA sends up a ship, satellite, or probe, its a launch, not just their first launch back in 1958. Now sure generally the news only gets really excited when they are sending people up or headed way far out, but nevertheless, NASA is launching all the time. As business owners, we think of the very FIRST launch as our only launch but businesses are launching all the time.

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If You Don't Make Money, You Have a Hobby, Not a Business

I can hear it from here, the sales anxiety and resistance. Being an entrepreneur means being a salesperson. Long after your company makes it big and you hire a sales team to do the grind work, you will still be in sales. And at the beginning, there isn’t a better way to do it. Sales, up close and personal toe-to-toe selling, is the best way to get to know your market.

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The 10 Piles of Chaos Blocking Your Business

When we think about chaos in a business our brain immediately goes to a big tangle of EVERYTHING gone wrong. But in my experience, we all have these little pockets of chaos, little piles where something has been dropped there to be dealt with later and then another thing and another and another and suddenly you have a pile of chaos keeping you from being your most effective, most aligned self. A lot of times this is a pile of chaos that we have tucked away in the back of our minds (or our closets) and we might not even know it exists but it is impeding our ability to be as impactful (and frankly as happy) as we can be.

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