Launching to Crickets: Why Your Launch Failed and What to Do Now

If you are running an online business, I am willing to bet that you have had at least one launch fail. We all have. You tease it on your insta weeks in advance. You offer value and freebies in advance of your big offer. Then, with gifs of confetti in tow, you open wide the doors to your membership/course/program/app AAANNNNDDDDD….

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What Do You Think It Will Cost?

Our society has taught us that success will cost you.

Our society perpetuates this stereotype… thank you Elon Musk thank you Steve Jobs…. that the people who are successful do so at a great personal cost; that they sacrifice their marriages, they sacrifice being good parents, they sacrifice their friendships all on the altar of pursuing ultimate success and that if you do want to be successful it’s gonna cost you.

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The Many Ways We Launch as Business Owners

Every time NASA sends up a ship, satellite, or probe, its a launch, not just their first launch back in 1958. Now sure generally the news only gets really excited when they are sending people up or headed way far out, but nevertheless, NASA is launching all the time. As business owners, we think of the very FIRST launch as our only launch but businesses are launching all the time.

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